Fair question! Here's the difference: most newsletter writers focus on cranking out content. I focus on positioning you as the person your industry turns to for insights. It's the difference between filling an inbox and building authority. One gets deleted, the other gets forwarded to colleagues with a note that says "you need to read this.”

You absolutely can write — and you probably write well! But here's what I've learned after twenty years of storytelling: writing about yourself objectively is incredibly hard. Plus, do you really want to spend 8-10 hours every week researching, writing, and optimizing newsletter content? Most successful leaders would rather focus on what they do best and let someone else handle the storytelling.

It's like asking what's the difference between a personal trainer and someone who just knows how to count to ten. Sure, both can help you do push-ups, but only one understands how to create a system that actually transforms you. Cheap writers create content. I create authority.

Nope! We start with a deep-dive conversation where I learn how you think, what makes your approach unique, and how you naturally explain things. After that, most clients spend less than 2 hours per month on their newsletter. I handle the research, writing, and optimization. You just review and approve.

Depends what you mean by results. Better engagement? Usually within the first month. People starting to see you as the go-to expert in your field? That's more like 6-12 months of consistent, strategic content. Authority building isn't a sprint — but when it works, it works for years.

If I'm doing my job right, it'll sound more like you than you sound like yourself. I spend a lot of time understanding not just what you think, but how you think. The goal is content that captures your expertise and personality, just optimized for maximum impact.

I don't do one-off newsletters because authority building doesn't work that way. It's like asking a personal trainer for one workout — you might feel good afterward, but you won't see real transformation. However, my 5-part email course is designed as a perfect way to experience the approach and see immediate results.

This is the most common concern I hear, and it's almost never true. After interviewing hundreds of experts over the years, I've learned that successful people are terrible at recognizing their own expertise. You solve problems every day that your competitors are still figuring out. My job is helping you see that — and then helping others see it too.

There's no such thing as a boring industry, only boring ways of talking about interesting work. I've made everything from municipal politics to environmental science compelling. Trust me, your industry has fascinating stories — we just need to find them.

Then we keep working until you love it. The process includes unlimited revisions because getting your voice right is crucial. That said, most clients are surprised by how well the content captures their expertise — often better than they could do themselves.

You're ready if you're an established business leader who understands that building authority is an investment, not an expense. If you're still shopping around for the cheapest content option, you're probably not ready for premium positioning.

Absolutely. Good positioning works everywhere, and my bilingual background (English/Spanish) helps me work with diverse markets. Plus, most of our work happens over video calls anyway.